In our everyday lives, in order to achieve our annual quotas, meet our daily goals or just get through our everyday routines; sometimes we get carried away and become what others want us to be and lose sight of who we are. Each one of us is unique and our individual differences make us who we are.

Our elegant TIDE bracelet is a reminder to us that no matter which way you look at it, the wave always remains the same. From left to right, right to left, up down or down up, the wave is always the same. So never lose yourself and forget to be yourself in whatever you do.

Introduction